Benefits of a virtual tour in Google Street View for your business

Simply because in “Google Street View“, there is “Google“, that means that for every company out there, the potential to increase your visibility online is huge which is definitely something to take into consideration when talking about Google services and products.

All those Google services are part of a suite and they work well together, that’s why you should use always the same Gmail account when registering to those services.

There is Google My Business, which allows you to edit all the information related to your business,  you can always register by clicking “Claim this business”. You will then be able to modify the hours of operation for your business, the website and other useful information for your potential customers.

Claim This Business

 

Then, you have of course Google Maps that comes embedded with Google Street View for businesses that offer a virtual tour. Your company will appear automatically on Google Maps once your profile on Google My Business will have been confirmed. Please note that once a business has been claimed, nobody else can then claim this business again, only suggestions can be offered for modifications.

Google Street View offers a functionality allowing us to keep track of the number of views each photo had so far.

By now, you probably understand well enough that when your company is accessible on Google Maps and other Google services, it can only generate interest towards your business and potentially attracts new customers.

In 2015, Google commissioned an independent survey, which objective was to better understand the use and expectations from the public when it comes to virtual tours. They found out that people who had the opportunity to see the virtual tour in a given location were more likely to place a reservation in that same location. Other interesting fact, after having seen businesses offering a virtual tour, 67% of those surveyed expressed wanting more virtual tours.

Statistics from survey about Google Street View

On top of being really useful for your visibility on Google, you can also use the panoramic photos directly in Facebook, always in order to maximize the profitability of your investment more efficiently.

All these parameters prove that 360 photos and virtual tours can be a good way to attract new customers.

 

The cost of a virtual tour in Google Street View for your business

The cost of producing a virtual tour in Google Street View can vary depending on the surface of the area.

In order to upload a virtual tour to Google Street View, it must contain at least 5 panoramas.

The base price for the minimum service is $300 and it includes:

  • 10 panoramic pictures taken on site and the post-production on those
  • creation of virtual tour on Google Street View
  • 5 photos that best represent your business and activities
  • a short promotional video for Instagram made from the panoramas
  • quarterly statistics regarding performances from your panoramas and photos online during the first year

Our virtual tour service for Google Street View for your business always include the previously mentioned items above, only the number of panoramas changes.

As an indication, the base service is well suited for small location with service at the counter. If your company owns a bigger location but your budget doesn’t allow you to do the entire surface, we will do our best to accommodate you by selecting the most representative spots to show to people. Prices are degressive and to showcase a showroom of a car dealership, it would be around $1000 (about 40 panoramas).

Contact us to receive your free quote for your business.