{"id":1495,"date":"2023-10-31T14:01:42","date_gmt":"2023-10-31T19:01:42","guid":{"rendered":"https:\/\/vr2go.ca\/?page_id=1495"},"modified":"2023-12-06T11:44:27","modified_gmt":"2023-12-06T16:44:27","slug":"using-dedicated-landing-pages-to-create-leads","status":"publish","type":"page","link":"https:\/\/vr2go.ca\/en\/using-dedicated-landing-pages-to-create-leads\/","title":{"rendered":"The Power of The Landing Page To Create Leads"},"content":{"rendered":"

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Transforming Prospects into Customers<\/h3>\n

Using A Landing Page to Create Leads<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ text_font=”||||||||” text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”800px” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” text_text_shadow_style=”preset5″ global_colors_info=”{}”]<\/p>\n

At VR2GO<\/strong>, we believe that using a landing page<\/strong> to create leads<\/em> is not just a strategy<\/em>; it’s a pivotal moment in the journey from visitor to valued customer<\/em>.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vr2go.ca\/en\/portfolio” button_text=”Our Work” button_alignment=”center” _builder_version=”4.23.1″ custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#7e6dfd 0%|#a636f3 100%” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_border_width=”2px” button_border_color=”#FFFFFF” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” global_module=”1701″ saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.22.1″ background_color=”#000000″ background_enable_image=”off” custom_padding=”0px|0px|0px|0px|true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

In the realm of digital marketing<\/em>, the landing page<\/strong> serves as a crucial junction<\/em> \u2013 the point where visitors transition from casual browsers to potential leads<\/em>. When complemented by exceptional content<\/em>, a well-designed landing page<\/em> has the power to convert prospects into customers<\/strong>. At VR2GO<\/strong>, we understand the pivotal role of a landing page<\/em> in this conversion journey. Let’s explore how using a dedicated landing page<\/em> can make all the difference in your quest to generate leads<\/em> and drive business growth<\/em>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.22.1″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#000000 0%|#8300e9 100%” background_enable_image=”off” custom_margin=”||||false|false” custom_padding=”40px|0px|40px|0px|true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.22.1″ background_enable_color=”off” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”The Landing Page’s Vital Role” image_icon_background_color=”#8300E9″ icon_placement=”left” image_icon_width=”16px” content_max_width=”700px” _builder_version=”4.23.1″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” background_position=”bottom_center” image_icon_custom_padding=”8px|8px|8px|8px|false|false” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”20px|20px|20px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all=”2px” border_color_all=”#FFFFFF” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” use_circle=”on” circle_color=”rgba(118,206,68,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n

A landing page<\/strong> is a standalone web page<\/em> created for a specific marketing campaign<\/em> or purpose. Unlike a homepage, which caters to a broad audience, a landing page is tailored to a particular segment of your audience<\/em>, directing them towards a specific action<\/strong>. This focused approach<\/em> is where the magic of using a landing page to create leads<\/em> happens.<\/span><\/p>\n

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[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”The Marriage of Content and Landing Pages” image_icon_background_color=”#8300E9″ icon_placement=”left” image_icon_width=”16px” content_max_width=”700px” _builder_version=”4.23.1″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#FFFFFF” background_enable_image=”off” background_position=”bottom_center” image_icon_custom_padding=”8px|8px|8px|8px|false|false” text_orientation=”center” module_alignment=”center” custom_margin=”||0px|” custom_padding=”20px|20px|20px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all=”2px” border_color_all=”#FFFFFF” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” use_circle=”on” circle_color=”rgba(118,206,68,0.3)” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n

Effective lead generation<\/strong> is a combination of compelling content<\/em> and an optimized landing page<\/em>. Here’s how they work hand in hand:<\/p>\n

1. Content That Attracts<\/strong>: Exceptional content<\/em> grabs the attention of your target audience. It could be a blog post<\/em>, an eBook<\/em>, a video<\/em>, or any piece of information that resonates with your prospects<\/em>. This content<\/strong> acts as the initial magnet<\/em>, drawing visitors to your website<\/strong>.<\/p>\n

2. The Landing Page That Converts<\/strong>: Once visitors are captivated<\/em> by your content<\/strong>, the landing page<\/strong> steps in. It’s designed to keep their interest and guide them toward a specific action<\/em>. This action might involve filling out a form<\/em>, downloading a resource<\/em>, signing up<\/em> for a newsletter, or making a purchase<\/em>. The landing page<\/strong> provides the avenue for these conversions<\/em>.<\/span><\/p>\n

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[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Get Started” _builder_version=”4.22.1″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|rgba(255,255,255,0.5) 50%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#F2F2FA” background_color_gradient_end_position=”50%” background_image=”https:\/\/vr2go.ca\/wp-content\/uploads\/2023\/09\/DJI_0548-Enhanced-NR-LR.jpg” parallax=”on” custom_padding=”|||” custom_padding_tablet=”0px||0px|0px” custom_padding_phone=”|||” top_divider_style=”slant2″ top_divider_color=”#8300E9″ top_divider_flip=”horizontal” bottom_divider_style=”ramp” bottom_divider_color=”#000000″ bottom_divider_height=”250px” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ max_width=”1700px” custom_margin=”|||” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”1700px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/vr2go.ca\/wp-content\/uploads\/2023\/11\/Content-Lead-Revenue-Creation-Circle.png” alt=”Content that creates leads and revenue.” title_text=”Content-Lead-Revenue-Creation-Circle” align=”center” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”30px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”-3px||||false|false” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

The Anatomy of a High-Converting Landing Page<\/h2>\n

A well-crafted landing page<\/em> possesses specific elements that optimize lead generation<\/strong>:<\/p>\n

    \n
  1. \n

    Clear Call to Action (CTA)<\/strong>: A persuasive CTA guides visitors on what action to take<\/em>. It should be prominent<\/em>, compelling<\/em>, and align with the content<\/em> that brought them there.<\/p>\n<\/li>\n

  2. \n

    Compelling Headline<\/strong>: A catchy<\/em> and relevant headline<\/em> captures attention and communicates the value of your offer<\/em>.<\/p>\n<\/li>\n

  3. \n

    Engaging Copy<\/strong>: Concise<\/em>, persuasive copy<\/em> provides context and convinces visitors to take the desired action.<\/p>\n<\/li>\n

  4. \n

    Image or Video<\/strong>: Visual elements complement the message and can help explain the offer or benefits<\/em>.<\/p>\n<\/li>\n

  5. \n

    Form<\/strong>: A form allows visitors to share their information. The key is to strike a balance between gathering enough data and making it convenient for the visitor<\/em>.<\/p>\n<\/li>\n

  6. \n

    Social Proof<\/strong>: Testimonials<\/em>, reviews<\/em>, or trust badges<\/em> build credibility and trust.<\/p>\n<\/li>\n

  7. \n

    Mobile Responsiveness<\/strong>: In today’s mobile-centric world<\/em>, a landing page must be optimized for mobile devices<\/em> to capture leads on all platforms<\/strong>.<\/p>\n<\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/vr2go.ca\/contact\/” button_text=”Schedule a call” button_alignment=”center” _builder_version=”4.22.1″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#7e6dfd 0%|#a636f3 100%” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_border_width=”2px” button_border_color=”#FFFFFF” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” background_layout=”dark” custom_margin=”|||” custom_padding=”18px|34px|18px|34px|true|true” box_shadow_style=”preset3″ box_shadow_vertical=”20px” box_shadow_blur=”30px” box_shadow_spread=”-10px” box_shadow_color=”rgba(247,130,142,0.4)” button_letter_spacing_hover=”5.5px” global_module=”1511″ saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Testimonials” _builder_version=”4.22.1″ background_color=”#000000″ background_size=”initial” custom_padding=”|||” custom_padding_tablet=”5%||5%||true” custom_padding_phone=”|||” bottom_divider_height=”200px” bottom_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”Roboto|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” background_color=”#FFFFFF” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”|115px||” custom_margin_phone=”|-100px||” custom_margin_last_edited=”off|desktop” custom_padding=”50px|50px|50px|50px|false|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]<\/p>\n

    \"\"<\/h2>\n

    The Difference Maker<\/h2>\n

    Using a landing page to create leads<\/strong> can significantly impact your lead generation efforts<\/em> in several ways:<\/p>\n

      \n
    1. \n

      Focused Conversion<\/strong>: By narrowing the visitor’s options to one specific action<\/em>, a landing page streamlines the conversion process<\/em>, increasing the likelihood of a lead.<\/p>\n<\/li>\n

    2. \n

      Data Collection<\/strong>: Landing pages are prime locations for gathering valuable prospect information<\/em>. Each form submission<\/strong> brings you one step closer to understanding your audience<\/em>.<\/p>\n<\/li>\n

    3. \n

      Measurable Results<\/strong>: Landing pages offer clear, quantifiable data<\/em>. You can track conversion rates<\/em>, click-through rates<\/em>, and more<\/em>, allowing you to assess the effectiveness of your campaigns<\/em>.<\/p>\n<\/li>\n

    4. \n

      Improved User Experience<\/strong>: A well-structured landing page<\/strong> enhances the user experience<\/em>. It ensures that visitors receive what they came for and encourages repeat visits<\/em>.<\/p>\n<\/li>\n

    5. \n

      Enhanced Targeting<\/strong>: You can tailor landing pages<\/strong> to specific segments of your audience<\/em>, ensuring that your message speaks directly to their needs<\/em> and interests<\/em>.<\/p>\n<\/li>\n<\/ol>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ admin_label=”Footer” _builder_version=”4.22.1″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.7) 0%|rgba(10,1,1,0.5) 99%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/vr2go.ca\/wp-content\/uploads\/2023\/10\/VR2GO_Drone_Mont_Saint_Hilaire.jpg” parallax=”on” custom_padding=”2vw||0vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” top_divider_style=”ramp2″ top_divider_height=”250px” top_divider_flip=”vertical” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/vr2go.ca\/wp-content\/uploads\/2023\/10\/entrepreneurs-working-on-project-indoors-in-office-2022-01-19-00-04-04-utc-copy.jpg” alt=”Diverse People Hands Together Partnership” title_text=”Group of excited entrepreneurs working on project indoors in office, celebrating successful contract.” _builder_version=”4.22.1″ _module_preset=”default” parallax=”on” background_enable_pattern_style=”on” background_pattern_style=”diagonal-stripes” background_pattern_blend_mode=”color” border_radii=”on|50px|50px|50px|50px” border_width_all=”2px” border_color_all=”#FFFFFF” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_margin_tablet=”|115px||” custom_margin_phone=”|-100px||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Creating Partnerships, Not Only Leads<\/h2>\n

      The synergy<\/em> between great content<\/strong> and an optimized landing page<\/strong> is a powerful lead generation tool<\/em>. At VR2GO<\/strong>, we recognize the pivotal role that using a landing page to create leads<\/strong> plays in converting prospects into leads<\/em>. With our expertise<\/em>, you can leverage this powerful combination to drive growth<\/em> and increase your customer base<\/em>.<\/p>\n

      Unlock<\/em> the potential of using a landing page to create leads<\/strong> and discover how it can elevate<\/em> your lead generation efforts<\/strong>. It’s more than just a page; it’s the gateway to transforming prospects into loyal customers<\/em>.<\/p>\n

      \"\"<\/strong><\/p>\n

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      Discover the dynamic duo of great content and a well-optimized landing page to create leads and turn prospects into loyal customers.<\/p>\n","protected":false},"author":1,"featured_media":1496,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nThe Power of The Landing Page To Create Leads<\/title>\n<meta name=\"description\" content=\"Discover the dynamic duo of great content and a well-optimized landing page to create leads and turn prospects into loyal customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr2go.ca\/en\/using-dedicated-landing-pages-to-create-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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