FPV Drone
Welcome To Voghel
We went to shoot a short ad video for Voghel, our long-time partner, to provide the audience with an overview of the company and a description of what they do for their customers.
Scenario of the short video
We start the video while following the Voghel truck, then sliding between a couple of Cedarapids equipment and slowing down under the sign. We take a right turn into the parts warehouse, coming out in the backyard to check out the racks of wear parts available in inventory, turning around to go back to the workshop where a few machines are being diagnosed and worked on. We finish with a view on the Mount Saint-Hilaire at the very end of the backyard for a really quick overview of the company’s activities.
Horizontal video VS Vertical video content
The content of the video is exactly the same, but it is arranged slightly differently in order to fit the format. The reason why we chose to propose both formats is to be able to compare performances when using them on a variety of social media outlets.
The new king in this area is the vertical short content that benefits from a better distribution on social media platforms but on the downside, some platforms don’t allow the vertical content to advertise (yet at least…).